ACM Distribution - Frequently asked questions

1- Who can apply ?

2- Must the distribution strategy necessarily encompass several distribution channels (theatrical, TV, DVD, VOD ) ?

3- What are the eligible films ?

4- What are the eligibility criteria for distributors to be part a project? Is there any country excluded ?

5- What is the average amount of the subsidy ?

6- Are projects eligible for a distribution strategy in France ?

7- Do the release strategies of the distributors have to be similar across all territories involved ?

8- If the project concerns several films, do all the films need to be distributed in the same territories and with the same distribution partner ?

9- What are the attribution rules of the total grant among the different partners of the project ?

10- Can I receive at the same time grants from ACM Distribution fund and from other European coproduction funds supported by Europe creative MEDIA (Torino Film Lab Distribution, World Cinema Fund Distribution, Hubert Bals Plus Europe Distribution) ?

11- When should the films be released? Can the release date be earlier than the committee meeting in January 2016 ?

12- In case my project isn't selected, can I apply a second time (for the same film)?

13- Is the number of territories limited?

14- Once the subsidy is granted, is it possible for a distributor to be added and participate to the strategy?

15- What type of 'innovative approaches' do you expect to see?



1- Who can apply ?

A European company established in a country participating in the MEDIA sub-programme, which holds rights to the films and which fulfils the other eligibility criteria: production company, distribution company, sales agent, content aggregator, group of distributors.


2- Must the distribution strategy necessarily encompass several distribution channels (theatrical, TV, DVD, VOD ) ?

No, the only requirement is that each project must include at least one online release strategy (important to clarifyin one of the targeted country.


3- What are the eligible films ?

Any co-production between a country that is a member of MEDIA and a country that is neither a member of MEDIA nor Eurimages (please find the list of MEDIA and Eurimages member countries in the guidelines to be downloaded from this website). The financial contribution of the producer(s) that is/are based in a MEDIA country/ies must be included between :

- 25% and 70% for fiction and animation feature films ;

- 20% and 70% for documentaries.


4- What are the eligibility criteria for distributors to be part a project? Is there any country excluded ?

Distributors from any country (except France) can apply, as co-beneficiaries of the subsidy.


5- What is the average amount of the subsidy ?

The amount of the subsidy is capped at 60 000€ per project, and 15 000€ per territory of distribution. In principle, the grant covers up to 50 % of the eligible distribution costs, but can cover up to 80 % of the eligible distribution costs for films qualified as difficult works, i. e. films which have a budget lower than 1 250 000€,  first and second feature films and films co-produced with low-income countries (this list is available here http://www.cnc.fr/web/fr/liste-des-pays-a-faible-ressources (in French).


6- Are projects eligible for a distribution strategy in France ?

 No, a release strategy in France is not eligible and is not covered by ACM Distribution. Other CNC schemes are available for distribution support in France.


7- Do the release strategies of the distributors have to be similar across all territories involved ?

 No, the strategies can be different in the different countries, with different artwork, etc.


8- If the project concerns several films, do all the films need to be distributed in the same territories and with the same distribution partner ?

No


9- What are the attribution rules of the total grant among the different partners of the project ?

The committee will decide the cost-sharing and will accordingly allocate subsidies for each distributor. The strategy can be partially funded, and the territories (beyond 3) might not be all covered.


10- Can I receive at the same time grants from ACM Distribution fund and from other European coproduction funds supported by Europe creative MEDIA (Torino Film Lab Distribution, IDFA) ?

Similar costs cannot be covered twice and a same company cannot benefit twice from 2 different European schemes for the same film on same costs.
However, a film that is already part of a project supported by another European coproduction funds but for which a different coordinator has different distribution strategies on different territories is eligible at ACM Distribution.

 

11- When should the films be released? Can the release date be earlier than the committee meeting in January 2016?

On each territory, the release dates should not happen earlier than the application deadline (September 30th).

 

12- In case my project isn't selected, can I apply a second time (for the same film)?

No – unless, if the film hasn’t been released yet, the distribution strategy, the partners and the territories are different.

 

13- Is the number of territories limited?

No.

 

14- Once the subsidy is granted, is it possible for a distributor to be added to the group and participate to the strategy?

No.

 

15- What type of "innovative approaches" do you expect to see?

For example, the day-and-date VOD/festivals or VOD/theaters releases ; online festivals ; live VOD ; pop up cinema...

Beyond the types of distribution, innovation can also be found in the promotion strategy of the film:

- Offer a wider social media diversity: the use of other networks than Twitter and Facebook represents a more innovative approach. 

- Use more hashtags, and thus allow the community to find easily a film on a social network. It is also possible to encourage people to use hashtags in theaters or on VoD, by giving them the name of the hashtag at the beginning of the screening.

- Create commitment: Commitment is giving the opportunity to users to interact directly with the company through social media. Nowadays, it is important to get the community involved, by asking for their opinions and advice, or by encouraging them to react and recommend the film - through the use of surveys (on Twitter or Instagram), "Facebook Chatboxes", hashtags (for instance, set up #askme sessions through which users can ask their questions), or usual contests to win tickets or trips to places where the film was shot or where the story takes place. 

- Work with movie Youtubers and offer them to make a video about the film, or with Instagram or Twitter influencers.

- Interact with the film crew: for example, organise Skype sessions with the director after the premiere, or create #askme sessions on Twitter.

- Create VR videos to allow the audience to join the film's atmosphere.

- Change from classic media partnerships by offering, for instance, the opportunity to watch the first 10 minutes of the film instead of a trailer.