April 2015

Movie-going population barometer May 11 2015

In April 2015, the movie-going audience was mostly made up of women (55.7% compared to 54.4% in March 2015).

The proportion of individuals under 15 in the movie-going audience increased (25.8% in April 2015 compared to 17.1% in March 2015). Cumulatively over the past four months of 2015, the share of 3-14 years old in the movie-going audience was higher (+0.7 percentage points) compared with the first four months of 2014. The share of 15-24 years old was relatively stable (19.0% compared to 18.7% in March), whereas the share of seniors decreased strongly (23.6% compared to 32.6% in March). The share of the upper socio-professional category decreased (24.2% compared to 25.9% in March 2015), whereas the share of “non-working individuals” increased (53.7% compared to 51.0% in March). This is mainly due to the share of schoolchildren and students in the movie-going audience (36.9% i.e. +8.8 percentage points compared to March 2015), whereas the share of seniors decreased (-5.6 percentage points).

Movie-theater attendance by households with or without children is correlated with school holidays. With the Spring holidays, the share of individuals belonging to the « Home with children » group increased in April 2015 (26.5%) compared to March 2015 (18.8%).

In April 2015, the proportion of occasional cinemagoers was relatively high during week 14 (over 35%). Globally, occasional cinemagoers accounted for 31.6% of moviegoers in April (compared to 26.3% in March) and frequent cinemagoers made up 17.6% (23.0% in March).