March 2015

Movie-going population barometer April 13 2015

In March 2015, the movie-going audience was mostly made up of women (54.4% compared to 54.9% in February 2015).
The proportion of individuals under 15 in the movie-going audience decreased (17.1% in March 2015 compared to 24.6% in February 2015). Cumulatively over the past three months of 2015, the share of 3-14 years old in the movie-going audience was stable (-0.1 percentage points) compared with the first three months of 2014. The share of 15-24 years old slightly decreased (18.7% compared to 19.0% in February), whereas the share of seniors increased strongly (32.6% compared to 25.4% in February). The share of the upper socio-professional category increased (25.9% compared to 22.6% in February 2015), whereas the share of “non-working individuals” decreased (51.0% compared to 57.3% in February). This is mainly due to the share of schoolchildren and students in the movie-going audience (28.1% i.e. +8.4 percentage points compared to February 2015), whereas the share of seniors increased (+4.8 percentage points).
Movie-theater attendance by households with or without children is correlated with school holidays. With the end of the Winter holidays, the share of individuals belonging to the « Home with children » group decreased in March 2015 (18.8%) compared to February 2015 (21.3%).
In March 2015, the proportion of frequent cinemagoers was relatively high during week 10 (more than 30%). Globally, frequent cinemagoers accounted for 23.0% of moviegoers in March (compared to 16.8% in February) and occasional cinemagoers made up 26.3% (33.2% in February).