May 2015

Movie-going population barometer June 23 2015

In May 2015, the movie-going audience was mostly made up of women (51.3% compared to 55.7% in April 2015).
The proportion of individuals under 15 in the movie-going audience decreased (19.0% in May 2015 compared to 25.8% in April 2015). Cumulatively over the past five months of 2015, the share of 3-14 years old in the movie-going audience was stable compared with the first five months of 2014. The share of 15-24 years old was relatively stable (19.8% compared to 19.0% in April), whereas the share of seniors increased strongly (28.8% compared to 23.6% in April).
The share of the upper socio-professional category increased (26.6% compared to 24.2% in April 2015), whereas the share of “non-working individuals” decreased (52.2% compared to 53.7% in April). This is mainly due to the share of schoolchildren and students in the movie-going audience (29.6% i.e. -7.3 percentage points compared to April 2015), whereas the share of seniors increased (+5.1 percentage points).
Movie-theater attendance by households with or without children is correlated with school holidays. With the end of Spring holidays, the share of individuals belonging to the « Home with children » group decreased in May 2015 (19.0%) compared to April 2015 (25.6%).
In May 2015, the proportion of frequent cinemagoers was relatively high during week 20 (over 30%), which corresponds to the week of the Cannes festival. Globally, frequent cinemagoers accounted for 21.0% of moviegoers in May (compared to 17.6% in April) and occasional cinemagoers made up 24.1% (31.6% in April).